CLOSE

Specials

  • Interior Design
  • Construction Executive Search
  • Construction Engineering
  • Bridge Construction
  • Underground Construction Solutions
  • Construction Demolition
  • MODULAR CONSTRUCTION
  • Elevators and Escalators
  • Architectural Glass
  • Roofing Systems
  • Safety and Compliance Europe
  • Wall Systems
  • Waterproofing APAC
  • Flooring System
  • Construction Forensic Services
  • Startups APAC
  • Architectural Glass APAC
  • Roofing Systems Europe
  • Project Management Europe
  • Construction Middle East Special 2021
  • Europe
  • Flooring Tech
  • Construction Demolition and Recycling
  • Roofing Tech
  • Dry Construction
  • Green Building Solutions
  • Construction and Bid Estimation
  • Others
  • HVAC
  • Safety and Compliance
  • Building Information Modeling
  • Steel Building Apac
  • Construction Tech
  • Door Systems
  • Plumbing System
  • Construction Demolition and Recycling Europe
  • Roofing System APAC
  • APAC
  • Steel Building

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Skip to: Curated Story Group 1
constructionbusinessreview
US
EUROPE
APAC
  • Home
  • Contributors
  • News
  • Conferences
  • Newsletter
  • Magazine
  • About

Thank you for Subscribing to Construction Business Review Weekly Brief

×
#

Construction Business Review Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Construction Business Review

Subscribe

loading
  • Home
  • Contributers

Recommended Insights

Mediatecture

Raymond Kent, Principal, Innovative Technology Design Group, DLR Group

Industrializing the Construction Process

Wolf Mangelsdorf, Partner, Buro Happold

Reimagining Office Space For A New Way Of...

Scott Cannon, Executive VP and General Manager of Skanska Building Operations in Georgia and South Carolina

Mitigating Patient Anxiety Upon Reentering...

Andrea Kingsbury, IIDA, LEED AP ID+C, Interior Designer, and Sam Pruitt, AIA, Healthcare Designer, Freeman White, A Haskell Company

Nyc's Emissions Law Is A Challenge - And...

Yasemin Kologlu, RIBA, LEED AP BD+C, Design Director, Skidmore, Owings and Merill (SOM)

Textile Visualization for Furniture

Ronald D Gordon, SVP of Technology, MicroD

Why Should We Break The Norms?

AI has Potential but is Not Yet a Reality...

Matthew Ohlman, CTO, Shadow Ventures

Mediatecture

Raymond Kent, Principal, Innovative Technology Design Group, DLR Group

Industrializing the Construction Process

Wolf Mangelsdorf, Partner, Buro Happold

Reimagining Office Space For A New Way Of...

Scott Cannon, Executive VP and General Manager of Skanska Building Operations in Georgia and South Carolina

Mitigating Patient Anxiety Upon Reentering...

Andrea Kingsbury, IIDA, LEED AP ID+C, Interior Designer, and Sam Pruitt, AIA, Healthcare Designer, Freeman White, A Haskell Company

Nyc's Emissions Law Is A Challenge - And...

Yasemin Kologlu, RIBA, LEED AP BD+C, Design Director, Skidmore, Owings and Merill (SOM)

Textile Visualization for Furniture

Ronald D Gordon, SVP of Technology, MicroD

Why Should We Break The Norms?

AI has Potential but is Not Yet a Reality...

Matthew Ohlman, CTO, Shadow Ventures

Mediatecture

Raymond Kent, Principal, Innovative Technology Design Group, DLR Group

Industrializing the Construction Process

Wolf Mangelsdorf, Partner, Buro Happold

Reimagining Office Space For A New Way Of...

Scott Cannon, Executive VP and General Manager of Skanska Building Operations in Georgia and South Carolina

Mitigating Patient Anxiety Upon Reentering...

Andrea Kingsbury, IIDA, LEED AP ID+C, Interior Designer, and Sam Pruitt, AIA, Healthcare Designer, Freeman White, A Haskell Company

Nyc's Emissions Law Is A Challenge - And...

Yasemin Kologlu, RIBA, LEED AP BD+C, Design Director, Skidmore, Owings and Merill (SOM)

Textile Visualization for Furniture

Ronald D Gordon, SVP of Technology, MicroD

Why Should We Break The Norms?

AI has Potential but is Not Yet a Reality...

Matthew Ohlman, CTO, Shadow Ventures

Mediatecture

Raymond Kent, Principal, Innovative Technology Design Group, DLR Group

Industrializing the Construction Process

Wolf Mangelsdorf, Partner, Buro Happold

Reimagining Office Space For A New Way Of...

Scott Cannon, Executive VP and General Manager of Skanska Building Operations in Georgia and South Carolina

Mitigating Patient Anxiety Upon Reentering...

Andrea Kingsbury, IIDA, LEED AP ID+C, Interior Designer, and Sam Pruitt, AIA, Healthcare Designer, Freeman White, A Haskell Company

Nyc's Emissions Law Is A Challenge - And...

Yasemin Kologlu, RIBA, LEED AP BD+C, Design Director, Skidmore, Owings and Merill (SOM)

Textile Visualization for Furniture

Ronald D Gordon, SVP of Technology, MicroD

Why Should We Break The Norms?

AI has Potential but is Not Yet a Reality...

Matthew Ohlman, CTO, Shadow Ventures

Leveraging Advanced Technology To Prove Impossible Wrong

Peter Tuffo, President of Suffolk’s Southeast Region
Tweet

Construction has become increasingly complex – especially as notable “starchitects” are being hired to design one-of-a-kind buildings in hopes that they will ultimately become iconic additions to skylines around the world. To keep up with the trend and bring these unique blueprints to life, the construction industry is being challenged to create innovative solutions.


Some projects, like the first of its kind, 450-foot-tall guitar hotel at the Seminole Hard Rock Hollywood Hotel and Casino, simply would have been impossible to imagine 10-15 years ago. Specific elements raised the level of complexity, includingthe distinct shape of the guitar hotel, exterior lighting system and other elements such as the lobby oculus featuring a synchronized sound, light and water show. Yet, through the utilization of advanced technologies like virtual design and construction (VDC) and virtual reality (VR) to build models beyond the industry standard, general contractors are proving impossible wrong.


possible wrong. VDC and VR can not only boost predictability, coordinate logistics, eliminate costs and minimize waste, but these technologies can also allow for key decision-makers to experience the final product and adjust accordingly before the project even breaks ground, ultimately accelerating the project timeline. For example, on the Seminole Hard Rock Hollywood Hotel and Casino project, VR was used to expedite smaller scale decisions such as tweaking backlit hallway panels or determining proper hoist sizes to ensure bathtubs could be installed in the rooms. 


Every detail matters, and without VR allowing decision makers to virtually experience the hotel rooms or casino, decisions can be prolonged and projects can easily be delayed. On the same project on a much larger scale, a line-of-sight VR study ensured that every view in the 13.5-acre resort pool complex was spectacular.


Qualified construction companies that can think differently, challenge the norm and utilize technologies to build these complex projects are in demand now more than ever. In fact, employment of construction laborers and helpers is projected to grow 11 percent from 2018 to 2028, much faster than the average for all occupations. Yet, 81% of construction firms are reporting difficulty in filling salaried and hourly craft positions, and 65% of firms estimate that it will be as difficult or more difficult to hire over the next 12 months. To keep up with demand, construction companies need to evolve and invest in technological solutions like VDC, VR, drones, artificial intelligence and big dataso ultra-complex projects can still be built efficiently despite the labor shortage.


While not every construction company is embracing new technologies, it will soon become imperative to keep up with the ever-changing industry. In the meantime, companies should look to embrace these technologies in order to ‘innovate on the edge’ and redefine what it means to be a builder.


Weekly Brief

loading
Top 10 Interior Design Companies – 2021
> <
  • Interior Design 2021

    Top Vendors

    Current Issue

Read Also

Projects Today Come Down To Nerves Of Steel And Realistic Expectations

Jason D’Orlando, Senior Managing Director, Life Sciences Project & Development Services Michael Morehead, Senior Director, Industrial Project & Development Services
Projects Today Come Down To Nerves Of Steel And Realistic Expectations

The Designer Of The Future

Justin Bowker, Vice President of Engineering, TDIndustries
The Designer Of The Future

The Evolution Of The Matrix

Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group
The Evolution Of The Matrix

Implementing Intelligent Building For Today & Tomorrow

Esi Kilanga Bowser-Santiago, Director, Centralized Engineering Group, Turner Construction Company
Implementing Intelligent Building For Today & Tomorrow
Moving at the Speed Of Construction Delivering an Excellent Client Experience

Moving at the Speed Of Construction Delivering an Excellent Client Experience

Todd Engle, Communications Strategist, Terracon
Technology & Digitisation In The Construction Industry: How We Tackle The Challenges They Bring

Technology & Digitisation In The Construction Industry: How We Tackle The Challenges They Bring

May Winfield, Head of Commercial & Legal: Cities & Digital, Buro Happold

Creating Competitive Advantage Through Bim

Brad Mohler, Virtual Construction Manager, ColonialWebb
Creating Competitive Advantage Through Bim

The Pivotal Role Of Bim In The Construction Industry

Jeff Buckley, BIM Program Manager, Aldridge PreFab
The Pivotal Role Of Bim In The Construction Industry
Loading...

Copyright © 2022 Construction Business Review . All rights reserved. |  Subscribe follow on linkedin

This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://interior-design.constructionbusinessreview.com/cxoinsight/leveraging-advanced-technology-to-prove-impossible-wrong-nwid-256.html